Brecksville, Ohio – February 7, 2017 – MediQuant, a leading provider of healthcare enterprise “active” archiving software and comprehensive legacy system retirement solutions, announced today a rebrand of their organization that actively renews focus on the customer.
Founded in 1999, MediQuant’s initial objective was to provide innovative, dependable revenue cycle technology to the healthcare market. Today, MediQuant provides comprehensive data life cycle management technology, working in close partnership with healthcare providers and other vendors to optimize data management. The rebranding effort is the result of nearly two months of work that began with a hard look at the “why”, “what”, and “how” of the company. MediQuant’s executive team engaged in this effort to prepare the company for increasing market demand for the services they provide.
“What we learned in this rebranding process is that our customers rely on us not for the services we provide, but for the problems we solve,” said Tony Paparella, Founder. “It’s not just about data archiving. It’s about eliminating legacy systems, the related dangers and costs, and freeing their people to invest time in higher value work.”
MediQuant engaged brand strategy firm Illumeture to guide the rebranding efforts. “Yes, we got a fresh new website and updated collateral,” said Paparella. “But what we really found valuable was the process and transforming our view from thinking in terms of WHAT we do and instead focusing on WHY we do it.”